Design may be the key to introducing molded pulp’s natural beauty to the retail market, but what about the “make-up?” How do you add the label without adding the resources that labeling brings?
I have seen two kinds of very basic embossing on molded pulp pieces so far: a) an ID number; b) a “recycle” notice (either words or logo).
This is an example of one of the better embossed pieces I’ve seen. But it’s only a fraction of the total surface area of the piece, which I believe is some kind of complex tray.
Also, this embossing is raised on the finished surface side. I think that it is very effective. It reminds me of the intentional keloid scars or welts that primitive peoples sometimes use to decorate their bodies.
Indented embossing is also possible.
Sometimes the embossing is so light that reading it is impossible. I do not know if that is on purpose, perhaps represent a weak die, or is simply sloppiness on the part of the manufacturer.
So why not emboss as part of the overall design?
Either it’s not technologically possible, which I doubt. Or it adds substantially to the cost of the piece, which it may. Or the packaging designer has not taken into account the molded pulp protective portion of the package and so has ignored its potential role as a brand builder.
And that’s the point. Plain Jane molded pulp gets no respect. Yet instead of an ignored aspect of the package, it could BE the package. It has the potential.